Articles Tagged ‘Hudson’s Bay’

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Brandtrade goes on a shopping adventure

The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.

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Squish’s sweet spot

With a former David’s Tea exec at the helm, Squish hopes to be the cool, sleek new candy shop on the block. Take a peek inside its growth plan.

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L’Oreal amps up the take-home experience

With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.

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Also trending: Fashion retailers up their game

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

Making love last: Advice for the jaded shopper marketer

Industry experts channel Dear Abby to weigh-in on data sharing and successful re-packaging.

BrandAid comes home to Canada

Ad agencies help Haitian artisans to brand and market products now sold at Hudson’s Bay.

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Retailmenot comes to Canada

The coupon aggregating website arrives on scene with retail partners, such as Hudson’s Bay, Sears and Indigo.

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The rise of retail-tainment

Retailers and entertainment companies are increasingly allowing consumers to “shop the show,” as branded content takes on a different spin.

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Starts and changes

Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson’s Bay tests out a retro look.