Articles Tagged ‘Hunter Straker’

A marketing tipping point

Hunter Straker’s Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.

shutterstock_121757047

Acosta Mosaic Group unveils Hunter Straker North America

The continental marketing firm has rebranded its U.S. retail shop with the Canadian-born shopper marketing agency’s name.

ChadGrenier_Color

AMG launches Shopper Solutions North America

The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.

Hunter Straker - Matthew Diamond

Labatt brings Hunter Straker on board

Matthew Diamond, VP business development at the purchase design agency, says it will work on in-store displays, retail promotions and overall shopper experience for all of the beer co’s brands.

Janine

Building ‘fresh’ into shopper marketing

Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.

965_1925_2986

Canadians win at the Globes Awards

The Marketing Agencies Association honours the “best of the best” in advertising in Chicago.

Hunter Straker

Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.

939_1979_3090

Maynards and The Hive win big at the PROMO! Awards

The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.

BritaRedGrandPallet

Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.

Three things: How Steve Jobs would have approached shopper marketing

Hunter Straker’s Matthew Diamond highlights three ways of thinking about the industry differently by asking, “what would Steve Jobs have done?”

FTB18x18PosterEng

The Verdict: Skittles scores with Tree Boy

The Wrigley Canada brand’s recent “Free Tree Boy” effort has become the company’s most successful candy promo.

HS Nielsen

Nielsen and Hunter Straker to develop shopper marketing metrics

New hook-up aims to boost ROI for CPG cos and retailers.

FTB18x18PosterEng

Skittles scores sales with ‘Free Tree Boy’ campaign

Playing off a US-made TV spot, the Wrigley brand brought the idea home with a 360-degree program.