Articles Tagged ‘Hyundai’

pexels-photo-359989

Up to the Minute: Hyundai spins off EV brand

Plus, Pigeon names a new president and Provident adds to senior team.

Automotive Roundtable

Virtual Roundtable: Auto brands in the driver’s seat

Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what’s next as the country begins to reopen.

Hyundai

Hyundai shifts gears to deal with COVID-19

The automaker is working with dealers to support communities and tell customers that it remains open to serve mobility needs.

budweiserSB

Which commercials will Canadians see during the Super Bowl?

With simsub now back in effect, here is what viewers can expect during the ad breaks on CTV’s broadcast of the game.

Hyundai

Hyundai’s turnaround strategy comes to fruition

Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.

Genesis-RibbonCutting-Terminal12018-12-18-8859

Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

P90283956_highRes_matthias-junghanns-d

How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

Colony

PRAOY Silver: The Colony Project holds its own

The offshoot agency has increased its staff and expanded to Montreal.

Screen Shot 2017-09-14 at 12.56.07 PM

Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

Genesis Motors Canada-Genesis- a new human-centred luxury brand-

Will Hyundai generate success with Genesis?

The company’s new luxury brand looks to compete in a crowded space by focusing on the consumer experience.

hyundai

Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

shutterstock_92466820

Act like a lamb and you won’t be among Lions

Cundari’s Andrew Simon on why small budgets are no excuse not to be brave with creative.

hyundai

Inside Hyundai’s new brand positioning

What exactly is the “H factor”? The brand is hoping it’s the way people feel when they drive the car.

Keynote28

Connected everything gets polished at CES

How has the internet of things evolved for 2015, and which companies have new toys to show off?