Articles Tagged ‘IAB Canada’
Are brands ready for a cookieless world?
A new study by IAB suggests leaders’ optimism may be shortsighted and that much more investment may be needed to succeed.
Up to the Minute: Fish Out of Water named AOR for Flowr
Plus, Archipel hires a new CD and Ogilvy wins Managem.
Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.
MAOY Bronze: MEC’s groundbreaking year
The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.
Fall TV: Analytics complaint line
TV measurement execs respond to big issues raised by industry experts.
