Articles Tagged ‘Ian MacDonald’

Ian MacDonald Headshot

View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’

The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.

Ian MacDonald

Co-Op hires marketer to spearhead CMO consultancy

Ian MacDonald joins the Toronto agency to help large and small clients fine-tune their marketing plans.

autotrader

Some Guy signs on with AutoTrader

A new campaign introduces an “everyman” spokesperson to show that expertise isn’t needed to use the site.

IKEA

Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

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Autotrader goes ad hoc

The site has named Co-op Advertising as its AOR, launching a new campaign focused on the human element of car-buying.

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Marketers of the Year: Ian MacDonald puts AutoTrader’s digital foot forward

Using creativity and analytics, the director of marketing tackled sensitive PR issues, navigated a thorny path to online and built a rich customer review platform.

Last year’s winner Mary de Paoli from Sun Life  (right) with strategy publisher Mary Maddever.

Vote for the 2013 Marketer of the Year

Marketers are invited to vote among nominees from Ubisoft, Scotiabank, AutoTrader, Kraft and Target, and weigh in on the state of the industry through strategy‘s annual survey.