Articles Tagged ‘Ice Bucket Challenge’


Beyond ice buckets

How ALS Canada hopes to convert support sparked by the viral challenge into sustainable fundraising.

October cover

The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

ice bucket

So you went viral, now what?

It’s every marketer’s dream, but what do you do after your brand’s video is everywhere?