Articles Tagged ‘ice cream’

Haagen-Dazs_extraa_ layers shelf talker

Haagen-Dazs plays up the decadence with its ‘extraaz’

From Shopper Marketing Report: The ice cream is amplifying the indulgence message with a sampling yacht.

Horizontal Life is BW

How Betterwith ice cream pivoted its message

The regional brand is finding success focusing on sugar content instead of ingredient traceability.

CinnamaltAd_main-smr

Foothills Creamery brings an arena treat to Calgarians

Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.

yellofruit-dessert

More consumers are willing to try plant-based frozen desserts in store

According to Caddle, there’s also a willingness to trial new products in conventional ice cream as well.

Tim_Hortons_ICE-CREAM

How Tim Hortons is driving trial for its new ice cream

The QSR’s latest foray into grocery is positioned around indulgence and it’s looking for packaging to attract a premium buyer.

Strawberry Banana Nicecream

Chimp Treats gives Nicecream a nice rebrand

From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.

yellow-fruit-frozen

Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.

Chapmans

Chapman’s adds a little novelty

The ice cream brand uses social media and branded content articles to push its new Kids Line.

MSIU-MAGNUM-04[3]

Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.