Articles Tagged ‘ice cream’

Haagen-Dazs_extraa_ layers shelf talker

Haagen-Dazs plays up the decadence with its ‘extraaz’

From Shopper Marketing Report: The ice cream is amplifying the indulgence message with a sampling yacht.

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How Betterwith ice cream pivoted its message

The regional brand is finding success focusing on sugar content instead of ingredient traceability.


Foothills Creamery brings an arena treat to Calgarians

Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.


More consumers are willing to try plant-based frozen desserts in store

According to Caddle, there’s also a willingness to trial new products in conventional ice cream as well.


How Tim Hortons is driving trial for its new ice cream

The QSR’s latest foray into grocery is positioned around indulgence and it’s looking for packaging to attract a premium buyer.

Strawberry Banana Nicecream

Chimp Treats gives Nicecream a nice rebrand

From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.


Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.


Chapman’s adds a little novelty

The ice cream brand uses social media and branded content articles to push its new Kids Line.


Best brand extension: Magnum’s decadent pop-up store

When Magnum ice cream opened the doors of its pop-up store in Toronto this past summer, it was dessert pandemonium.