Articles Tagged ‘IGA’

Sobeys-smart2

Empire’s private label penetration is growing

Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.

IGAholiday

IGA shares another food-centric holiday story

The Quebec grocery chain once again puts the focus on emotional connections and standing out during a hectic season.

phone

IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

Empire Company Limited-Announcing Voil-- Canada-s best online gr

Sobeys, IGA, M&M get into delivery

The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.

iga

IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.

IGA1

IGA experiments with live harvesting

Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.

igarooftopgarden

IGA grows a garden on top of a store

The grocery chain aims to answer demand for organic products while reinforcing its local ties.

IMG_8933

The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

tent-card-foodscale_645X2000

IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

becel maple 1

Becel, IGA and Les Sucreries Beaurivage partner up

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

FruitsLegumes_LR

IGA recruits new spokestoons to animate its aisles

The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.