Articles Tagged ‘ikea’

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IKEA’s assembly instructions show how to make old things new again

In an extension of its “One Little Thing” campaign, the home furnishings retailer shows consumers how to upcycle some of its popular products.

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Hot trends to cool earth

Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.

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Creative Report Card 2021: The Rethink machine

A fine-tuned creative process helped the agency crack the “acts, not ads” code.

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IKEA links a healthy planet to the homestead

The retailer continues to encourage little eco-friendly acts with a big collective impact as part of its planet-first ethos.

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Up to the Minute: IKEA makes a trip downtown

Plus, Citoyen names new leader in Quebec and BIMM picks up an assignment from Trillium Health.

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IKEA turns scraps into wraps (and a lot of other meals)

The home retailer tries a more direct route to inspire people to use leftover food, like a cookbook and livestreams with chefs.

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Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

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IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.

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IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.

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IKEA shows the possibilities of storage

The retailer takes a dream-like approach to address consumer pain points around staying organized.

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2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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IKEA creates ‘stuff monster’ to promote decluttering

An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.

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Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

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IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.