Articles Tagged ‘ikea’

IKEA Bedtime

Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

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IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.

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IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.

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IKEA shows the possibilities of storage

The retailer takes a dream-like approach to address consumer pain points around staying organized.

WestJet

2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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IKEA creates ‘stuff monster’ to promote decluttering

An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.

Corner Office

Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

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IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

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Retail’s identity crisis

It’s time for brands to be bolder and faster on many fronts.

Sleep-high

IKEA makes sleep a beautiful thing

A new spot reminding productivity obsessed people to get their rest also marks a strategic shift that will guide creative to 2020.

Corner Office

Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

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The wider cost of consumerism

How consumer demand is leading traditional brands to consider their environmental impact and shift their practices.

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IKEA’s holiday campaign taps the magic of old furniture

The retailer continues to makes sustainability a core part of its brand promise by showing the joy it can bring.

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Check it out: IKEA ain’t afraid of no ghosts

The furniture retailer purchased a supposedly haunted couch in support of its environmental CSR platform.

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.