Articles Tagged ‘IMI International’

frustrated-shopper

Poor customer experience is costing companies billions

With fewer shoppers browsing online or instore, re-engagement is key, according to a new IMI survey.

Dairy-cow

Canadians are braced for food inflation

The latest from IMI reveals consumers are prepared for a double whammy of high costs and rebounding pandemic fatigue.

Cause-marketing

How not-for-profits can boost engagement

A report from Insights firm IMI explores how messaging can bridge the gap between intention and donation.

Black-friday

Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

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How coronavirus is already shaping consumer behaviour

An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.

SMR Creative Commons

Spider taps into mom’s shopping senses

Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.