Articles Tagged ‘IMI International’

Black-friday

Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

cooking-hands-handwashing-health-545013

How coronavirus is already shaping consumer behaviour

An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.

SMR Creative Commons

Spider taps into mom’s shopping senses

Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.