Articles Tagged ‘IMI International’
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IMI says ‘Canada’ messaging is ‘low-hanging opportunity’ for brands
June 5, 2025 -
‘Proudly Made in Canada’ packs the biggest punch with shoppers: IMI research
April 22, 2025 -
IMI survey sheds light on obstacles to brand trust
February 26, 2025 -
IMI survey shows buy-local trend more prevalent in Canada than U.S.
February 20, 2025 -
Newcomers more swayed by sampling than those born in Canada
October 1, 2024 -
One-third of new category entrants are newcomers: IMI
June 18, 2024 -
IMI: Live events are back, particularly sports
May 1, 2024 -
IMI reveals the importance of making consumers feel good
March 6, 2024 -
The say-do gap persists in cause marketing
November 25, 2023 -
When promoting a contest, what tactics work best?
September 27, 2023 -
How to reduce the ‘say-do’ gap in cause marketing
May 5, 2023 -
A lot of consumers will pay more for a trusted brand
April 4, 2023 -
Poor customer experience is costing companies billions
February 18, 2022 -
Canadians are braced for food inflation
December 15, 2021 -
How not-for-profits can boost engagement
November 19, 2021 -
Black Friday is nearly as popular as the rest of the holiday shopping season
November 9, 2020 -
How coronavirus is already shaping consumer behaviour
March 5, 2020 -
Spider taps into mom’s shopping senses
October 18, 2011
