Articles Tagged ‘IMI International’
Black Friday is nearly as popular as the rest of the holiday shopping season
IMI’s latest poll also shows being relevant to consumers goes beyond product and price.
How coronavirus is already shaping consumer behaviour
An IMI study takes an early look at how Canadians are looking to limit public activities, including shopping, in the near future.
Spider taps into mom’s shopping senses
Company’s first mom shopper marketing study reveals moms time-pressed and focused on value and convenience.
