Articles Tagged ‘IMI’
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Newcomers more swayed by sampling than those born in Canada
October 1, 2024 -
One-third of new category entrants are newcomers: IMI
June 18, 2024 -
IMI: Live events are back, particularly sports
May 1, 2024 -
IMI reveals the importance of making consumers feel good
March 6, 2024 -
The say-do gap persists in cause marketing
November 25, 2023 -
When promoting a contest, what tactics work best?
September 27, 2023 -
Who is leading the revival of experiential events?
July 25, 2023 -
A lot of consumers will pay more for a trusted brand
April 4, 2023 -
In beverage, segmenting category by intensity is key
March 1, 2023 -
Poor customer experience is costing companies billions
February 18, 2022 -
Canadians are braced for food inflation
December 15, 2021 -
How not-for-profits can boost engagement
November 19, 2021 -
Product sampling is one of the best ways to drive trust
October 25, 2021 -
Vaccine passports may spur interest in indoor events
September 28, 2021 -
Canadians are eager for events, unless it’s for charity
June 21, 2021 -
Cannabis users are more purpose-driven than beer drinkers
May 3, 2021 -
Mental health resonates more with younger demos
April 6, 2021 -
Intent to purchase in-store continues to grow
February 8, 2021 -
Black Friday is nearly as popular as the rest of the holiday shopping season
November 9, 2020 -
Interest in causes and discounts have spiked, but only if they’re relevant
October 1, 2020 -
Getting a pulse on cereal and milk buyers
September 4, 2020 -
Intent to purchase in-store again is growing
August 21, 2020 -
Who’s buying a car during the pandemic?
August 12, 2020 -
Intent to purchase at retail finally growing
July 14, 2020 -
Consumers more concerned about inequality than health
June 15, 2020 -
What will make customers feel safe in your store?
May 21, 2020 -
Two-thirds of Canadians are weary of COVID-19 info
April 27, 2020 -
What Canadians want to hear from brands right now
March 31, 2020 -
Shopping visits predicted to hold steady in months ahead
March 16, 2020
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