Articles Tagged ‘IMI’

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Getting a pulse on cereal and milk buyers

IMI finds consumers in both categories currently skew older, but are expected to swing younger in the future.

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Intent to purchase in-store again is growing

The latest wave of IMI’s research also shows a big spike in travel intent, though some consumers might not be convinced.

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Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.

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Intent to purchase at retail finally growing

IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.

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Consumers more concerned about inequality than health

IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.

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What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

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Two-thirds of Canadians are weary of COVID-19 info

New IMI research also shows which events Canadians are eager to attend once the pandemic eases.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.