Articles Tagged ‘IMI’

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What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

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Two-thirds of Canadians are weary of COVID-19 info

New IMI research also shows which events Canadians are eager to attend once the pandemic eases.

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What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

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Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.