Articles Tagged ‘IMI’

cannabis_close_desk

Cannabis users are more purpose-driven than beer drinkers

IMI’s latest Next Wave report looks at how CSR motivates consumers across categories.

Mental-health

Mental health resonates more with younger demos

IMI’s latest recovery forecast shows how appetite for purpose, in-store shopping and events are unfolding.

640x350-retail-hero-fairview-mall

Intent to purchase in-store continues to grow

The latest IMI data also reveals excitement around getting outside, attending events and traveling domestically.

Black-friday

Black Friday is nearly as popular as the rest of the holiday shopping season

IMI’s latest poll also shows being relevant to consumers goes beyond product and price.

ecommerce

Interest in causes and discounts have spiked, but only if they’re relevant

An IMI report shows consumers are more driven by the environment and mental health.

nyana-stoica-EV6C1LjH1Lk-unsplash

Getting a pulse on cereal and milk buyers

IMI finds consumers in both categories currently skew older, but are expected to swing younger in the future.

grocery

Intent to purchase in-store again is growing

The latest wave of IMI’s research also shows a big spike in travel intent, though some consumers might not be convinced.

pexels-torsten-dettlaff-70912

Who’s buying a car during the pandemic?

Some Canadians are still interested in buying new vehicles. An IMI report reveals how they’re researching and shopping.

mall-imi

Intent to purchase at retail finally growing

IMI research finds glimmer of hope for bricks-and-mortar as online shopping wanes.

nikedontdoit

Consumers more concerned about inequality than health

IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.

close-up-photo-of-person-cleaning-the-table-4099467

What will make customers feel safe in your store?

The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.

man-sitting-and-closing-eyes-on-teal-bench-1076999

Two-thirds of Canadians are weary of COVID-19 info

New IMI research also shows which events Canadians are eager to attend once the pandemic eases.

pexels-photo-811101

What Canadians want to hear from brands right now

The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.

Travel-airport

Shopping visits predicted to hold steady in months ahead

IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.