Articles Tagged ‘IMI’
Consumers more concerned about inequality than health
IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.
What will make customers feel safe in your store?
The latest IMI research breaks down how to soothe consumer concerns and drive brand affinity as the economy reopens.
Two-thirds of Canadians are weary of COVID-19 info
New IMI research also shows which events Canadians are eager to attend once the pandemic eases.
What Canadians want to hear from brands right now
The latest wave of IMI’s COVID-19 research also provides updates on how consumer shopping habits continue to shift.
Shopping visits predicted to hold steady in months ahead
IMI’s ongoing analysis of consumer behaviour amid the COVID-19 pandemic shows the impact differs across categories.
