Articles Tagged ‘Indigo’

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Brands step it up for Mother’s Day

Indigo, Carharrt and Food Basics show all sides of motherhood to offer extra support in a year when it’s needed most.

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The rise of ‘calmtainment’

As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.

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Corner Office Shifts: Tammy Sadinsky joins CIBC

Plus, Indigo taps U.K. for next president and Nordstom nabs Alix Box to lead in Canada.

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Indigo wants to help Canadians feel good, even with its ads

The retailer is taking a low-pressure approach to weaving its growing wellness assortment into customers’ everyday efforts at betterment.

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Indigo opens ‘shop-in-a-shop’ for small kids businesses

The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.

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Indigo aims for an easier, more premium holiday

The retailer is reflecting how people want to shop in a pandemic: stress-free, online and with an eye towards products that make their lives better.

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View from the C-suite: What impact has the pandemic had on Indigo?

VP of marketing Alison Lawler-Dean explains how the retailer has accelerated its omnichannel efforts and holiday marketing plans.

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Layoffs hit more sectors, marketing departments

Freshii, Reitmans and Lush are the latest companies to lay off staff in response to store closures and slipping sales.

48North Cannabis Co--48North Launches Cannabis Accessories Brand

48North is bringing cannabis products to Thoughtfull

Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.

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Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

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Indigo reinforces reading’s life enrichment value

The retailer encourages choosing a book to unplug and enjoy some down time.

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Corner Office Shifts: Indigo, Deloitte and Aphria

A round-up of senior-level executive changes you may have missed.

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View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

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Indigo launches new social app

The new Reco app helps book lovers connect with friends.

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.