Articles Tagged ‘influencer marketing’

FourSeasons

Four Seasons shifts its global influencer strategy

The company’s “Envoy” program takes a “follower-blind approach” that prioritizes content quality over quantity.

pway4

Bigger isn’t always better

Enlisting influencers with smaller followings can lead to more meaningful engagement with consumers.

shutterstock_158730785

Harnessing influencers, the right way

Felicity PR’s Amy Laski on what bloggers and YouTubers expect from their brand partners.

Mosaic

Mosaic launches influencer network

Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.