Articles Tagged ‘ING Direct’
Tangerine names new president and CEO
Chief strategy officer Brenda Rideout is set to take the helm March 1.
ZenBanx gets real
The former ING Direct CEO’s new banking app launches with a campaign centred on freedom.
CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
Tangerine’s racing trains
In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
John St. wins ING Direct
The agency’s responsibilities include strategic counsel and advertising across media channels.
