Articles Tagged ‘Innocean’

Carnival

Kia is trying to change perceptions of minivans

A campaign promotes the new Carnival as a solution for everything from getting the kids to school to mountain biking.

pexels-photo-359989

Up to the Minute: FCB adds a new creative team

Plus, Innocean has a growth spurt, Diamond picks up a “buzz”-worthy investing client and the IDEA contest is open for entries.

Kia

Kia treats its redesigned Sorento as a whole new car

A campaign tries to create the same kind of buzz that would come with a new model to show what the automaker stands for today.

Subaru

Which ads did Canadians seek out on YouTube in 2020?

Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.

pexels-photo-359989

Up to the Minute: AlphaPR closes as CEO joins Diva

Plus, Giants & Gentlemen and Innocean add to their teams.

pexels-photo-359989

Up to the Minute: Cossette names new business lead

Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.

Surex-main

The Disruptors: Surex brings AI to insurance brokerage

The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.

Screen Shot 2017-09-14 at 12.56.07 PM

Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

innoceanmontreal

Innocean opens a Montreal office

The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.

Leslie-Kross

Innocean hires new business lead

Former KBS CMO Leslie Kross will lead the agency’s Kia business, as well as wider business growth objectives.

hyundai

Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

shutterstock_116575999

Looking forward, honestly

Innocean’s Scott Suthren on why predicting the future is impossible (but he makes an attempt anyway).

planting-seeds_green

Forget big ideas

Innocean’s Scott Suthren on flipping advertising on its head and taking a bottom-up approach.

Rivet

Rivet hires new director of strategic planning

The agency has tapped Innocean’s Paul Kron for the newly-created role.

hyundai

Inside Hyundai’s new brand positioning

What exactly is the “H factor”? The brand is hoping it’s the way people feel when they drive the car.