Articles Tagged ‘Innocean’
Kia introduces its ‘inspiring’ global rebrand to Canadians
The automaker is launching its new positioning on the back of a campaign for the Seltos, one of its best-selling vehicles.
Hyundai Canada changes its marketing leadership
Christine Smith making the jump from the brand’s AOR Innocean is one of several new additions at the automaker.
Kia is trying to change perceptions of minivans
A campaign promotes the new Carnival as a solution for everything from getting the kids to school to mountain biking.
Up to the Minute: FCB adds a new creative team
Plus, Innocean has a growth spurt, Diamond picks up a “buzz”-worthy investing client and the IDEA contest is open for entries.
Kia treats its redesigned Sorento as a whole new car
A campaign tries to create the same kind of buzz that would come with a new model to show what the automaker stands for today.
Which ads did Canadians seek out on YouTube in 2020?
Kia’s cinematic ad with Billie Eilish takes the top spot, but the list is dominated by videos spotlighting Canadian culture.
Up to the Minute: AlphaPR closes as CEO joins Diva
Plus, Giants & Gentlemen and Innocean add to their teams.
Up to the Minute: Cossette names new business lead
Plus, Strategic Objectives and Cohn & Wolfe both win two AOR assignments.
The Disruptors: Surex brings AI to insurance brokerage
The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.
Tech in Action: The windows on the bus help kids open up
High-tech windows help Hyundai make a long bus ride more fun for deaf children.
Innocean opens a Montreal office
The agency opens a permanent space in Quebec to better serve national clients, including expanded duties for Kia.
Innocean hires new business lead
Former KBS CMO Leslie Kross will lead the agency’s Kia business, as well as wider business growth objectives.
Canadian ads we’ll see during the Super Bowl
A look at the commercials, new and old, that millions of us will see during the game on Sunday.
Looking forward, honestly
Innocean’s Scott Suthren on why predicting the future is impossible (but he makes an attempt anyway).
Forget big ideas
Innocean’s Scott Suthren on flipping advertising on its head and taking a bottom-up approach.
