Articles Tagged ‘Iogo’
Lactalis is making drinkable yogurt appeal to parents
According to the CGP, Iogo Nano’s practical size and sugar content is resonating with its target during back to school.
Iogo goes beyond animation
The yogurt brand takes multiple approaches to both explain and humanize functional elements of its products.
Iogo gives children control of its advertising
Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.
Branding Agropur
As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.
Iogo Proteine energizes the umlaut
The brand’s fun-loving punctuation marks are enlisted to help launch new flavours in its energy-focused product line.
Iogo shows off its new look
An in-store fashion show formally debuts the yogurt’s rebranding as part of a new masterbrand approach.
Check it out: Iogo’s dots get snappy
A new campaign from the Ultima yogurt brand draws some personality out of its umlaut.
Iogo gets kids to eat their vegetables
The brand’s Nano line is infusing natural ingredients and convenience messaging into a redesign and in-store program.
Up to the Minute: Iogo selects Alfred for a repositioning
Plus: Vapor Music acquires RMW and more news you may have missed.
Iogo takes a moment
In its recent experiential campaign, the brand showed consumers why its latest product is surprisingly indulgent.
Danone names National as PR AOR
The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.
CASSIES Gold: Iögo’s big debut
The yogurt brand, created to save its parent company, had a strong launch thanks to an eye-catching design and campaign.
Editorial: Adapting your way to the top
Managing editor Emily Wexler on how this year’s crop of Brands of the Year reached the top by being open to change, despite the risk.
2013 Brands of the Year revealed
DavidsTea, McDonald’s, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.
Brands of the Year: Iögo’s heroic entrance
Built from the ground up in barely 18 months, the yogurt brand helped save a 40-year-old Canadian company from losing it all.
