Articles Tagged ‘IPG Mediabrands’

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Media’s new seat at the table

Four industry execs sit down to talk data, changing consumer patterns and client relations in our latest roundtable.

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Up to the Minute: New clients at FCB/Six, Environics

Plus: Molson Coors sticks with its media partner and more news you may have missed.

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Multicultural marketing by the numbers

Check out some of the key figures on Canada’s growing Chinese and South Asian populations.

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Up to the Minute: Crea’s new jury president

Plus: IPG buys Media Experts, and more news you might have missed.

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Up to the Minute: The new CMA board

Plus: Rooftop’s rebrand, Osheaga gets a digital agency and more news you might have missed this week.

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A third of Canadian millennials find brands annoying

What’s more, only 26% consider brands an important part of their lives.

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Canadian campaigns missing the mark online

A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.

The analytics dilemma

Has Canada come any closer to a cross-platform measurement solution? Sadly, it’s mostly still a pipe dream.

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

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Still no Lions for Canada

Our country comes up empty once again in the Mobile, Media and Outdoor categories, while agencies from Brazil, Peru and Australia take the top prizes.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.

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Three digital trends: Microsoft

Natasha Hritzuk, global senior insights director, reveals trends that urge brands to educate consumers on deeper data exchange, learn when to interrupt people and how to create anticipatory content.

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The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?