Articles Tagged ‘Ipsos’

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

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Cause engagement by the numbers

Do cause campaigns drive purchase intent? We break down the numbers.

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Younger millennials show brands love on social media

Those under 24 are known for being social-savvy, but they’re also most likely to interact with your brand, new research says.

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M-commerce’s day is coming: report

A new survey from PayPal and Ipsos shows the growth in mobile shopping will eclipse online shopping as a whole by 2016.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

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Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.