Articles Tagged ‘Jackson Hitchon’

Jackson Hitchon Strat Mag MOY

2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.

Jennifer Horn

Brand thinkers make the industry go ’round

Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.

Hershey

Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

ohhenry425sml

The strategy behind Oh! Henry’s 4:25 bar

A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.