Articles Tagged ‘Jackson Hitchon’
2019 MOY: Jackson Hitchon sweetens Hershey
The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.
Brand thinkers make the industry go ’round
Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.
Hershey introduces Gold bar through influencer approach
The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.
The strategy behind Oh! Henry’s 4:25 bar
A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.
