Articles Tagged ‘jason dubroy’

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The Strategic Milk Alliance milks every store moment

With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.

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Sizzling (and fizzling) trends

One-stop meal shopping, radio, hyper-speed and donuts are hot while square corners, Facebook, QR codes and cupcakes are not.

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Building ‘fresh’ into shopper marketing

Shopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.

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Dealing with the plastic bag ban: opportunities lie in change

DDB’s Jason Dubroy sees Toronto’s new surprise ban as a great branding opportunity for retailers and manufacturers.

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Petcurean and CIL Paints go mobile

The two Canadian brands have developed mobile recommendation apps to help customers build affinity with their brands.

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Three things you should know

Jason Dubroy weighs in on the latest executions, new technology and where the shopper marketing sphere is headed.

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DDB Canada unveils Shopper Marketing Division

Shopper DDB will be lead by new VP shopper marketing, Jason Dubroy.