Articles Tagged ‘Jennifer Lomax’

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New consultancy tackles the 55-plus market

The offshoot of Toronto agency Harbinger is going after what it calls a missed opportunity with mature marketing.

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The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

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Zooming in on the mature female consumer

Zoomer ladies love to travel, browse the net, eschew nostalgia, and other interesting stats on this prime demographic.

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Winning with self-employed women

Harbinger’s Jennifer Lomax checks out what makes self-employed ladies tick when it comes to brand preferences.

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The great mom divide?

Is there a difference between the stay-at-home mom and the working mom when it comes to consumer behaviour? Harbinger’s Jennifer Lomax investigates.

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Decoding the immigrant woman

From meal prep to career aspirations, Harbinger’s Jennifer Lomax dishes on what makes the multicultural female unique.

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Ask not her age, but the age of her children

Mom’s the word. Harbinger’s Jennifer Lomax delves into why you should reframe your target definition.

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What drives her loyalty?

P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.