Articles Tagged ‘Jennifer Woron’

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BC Dairy brings a new approach to the table

At-home cooking has prompted a shift at the association, which is zeroing in on meal time connections in a new campaign.

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Industries form an informal alliance

Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.

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BC Dairy helps itself by helping food service

The industry association shows new pairings and occasions to reinvigorate an important line of business.

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BC Dairy taps influencers for multicultural campaign

The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.