Articles Tagged ‘Jill Schnarr’

CMO council - Innovation, content

Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

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Telus makes a social promise about the future

A new platform aims to better reflect the company’s investments outside of telecommunications and purpose-driven work.

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CSR reaches a tipping point

How the events of 2020 hastened the rise of stakeholder capitalism and reshaped the meaning of corporate purpose.

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Long live Telus and its critters

How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.

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First on the scene

Gone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.