Articles Tagged ‘Johanna Andrén’

IKEA-tablecloth

IKEA assembles a care-free holiday meal

A tablecloth stealthily shows how to properly set the table and simplify coming together again, a key message of a broader holiday campaign.

IKEA BGF - OOH board - Besta

IKEA Canada expands its ‘Green Friday’ project

The retailer is spending the month showing how a circular economy is not only affordable, but convenient.

CMO council - Innovation, content

Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

IKEA_better-world-home

IKEA links a healthy planet to the homestead

The retailer continues to encourage little eco-friendly acts with a big collective impact as part of its planet-first ethos.

save-ikea

IKEA makes Black Friday about saving both money and the planet

The retailer is also shifting its spend and strategy to reach households that are already keen on going green.

IKEA-campaign image

IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.

IKEA_HomeLessons

IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.