Articles Tagged ‘john st’

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Are you talkin’ to me?

Apps like MiiScan and Shazam are connecting ads to phones through sound, and the technology is slowing starting to pick up in Canada.

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AToMiC Awards: Causes use tech to add intimacy

Savvy brands and cause organizations are putting consumers in the shoes of those they’re trying to help by using tech in innovative ways.

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AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

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AToMiC Awards: Getting up close and (very) personal

PFAFF, WWF and Google offer personalized experiences to woo consumers.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

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Saatchi & Saatchi boosts creative department

The Toronto shop brings in Michelle Orlando as head of production, as well as Matt Antonello and Joel Arbez as creative group heads.

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Dixie Mall unleashes shoppers

The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.

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Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.

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Kobo shows off its passion

The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.

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Cause + Action: Stanfield’s exposes below-the-waist cancer

The underwear company challenged one man to hitchhike across the country wearing nothing but its underwear in the dead of winter to raise awareness for testicular cancer.

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Adopt a cause

Strategy picked a few lesser-known causes and asked experts to build a CSR program for a brand they thought could partner up with an organization.

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Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?

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Young Lions and Young Marketers winners announced

The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.

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AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

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Stuck in a Mad Men era

In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.