Articles Tagged ‘john st’

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War Child’s attempt to build hope

Media companies in Canada have donated time for the organization’s latest spot that shows crayons replacing bullets.

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Tetley Canada speaks to the mind, body and spirit

The brand is shifting its messaging from promoting one tea at a time to multiple, and is using a mix of TV and social media to reach a broad target of women aged 24 to 54.

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Wiser’s gets Spiced up

To compete against the influx of flavoured spirits, the brand has launched a new product and campaign targeted to a younger audience.

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Best brand finale: Zellers

The retailer ends on a high note.

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Mitsubishi’s youthful rebrand

The automotive brand is rolling out a Canadian-specific, less sporty identity.

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Cashmere speaks up for the Canadian Breast Cancer Foundation

The Kruger Products brand is showing more love for its partner foundation by placing ads that promote its limited-edition Pink Cashmere product in French Canada.

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Everything must go at Zellers

The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.

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Canada picks up four more Lions

Lg2, Taxi, BBDO and JWT pick up a Lion each, while Nike+ FuelBand wins the Titanium Grand Prix.

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Canada lands 14 shortlist nominations in the Cannes Film category

BBDO leads the pack with three spots, while John St., Dare, Taxi and Lg2 are among the other agencies with shots at Lions.

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Canada’s creative contenders

What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.

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Carly’s Café highlights autistic experience

An online documentary by Toronto-based John St. helps bring awareness to people with autism.

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Cashmere adds pink to its compassionate fashion statement

The Kruger Products brand uses coloured bathroom tissue to ramp up awareness of its support for the Canadian Breast Cancer Foundation.

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Tetley Tea puts renewal in action

A new CSR program offers grant funding to individual Canadians whose grassroots efforts renew others in their communities.

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Old bankers’ fuel

ING releases the latest spot for its new branding campaign aimed at bringing banking into the future.

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ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.