Articles Tagged ‘john st’

3

ING’s explosive branding

A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.

webbies

BBDO picks up eight CLIO nods

DDB, Lowe Roche and Cundari are among the other Canadian CLIO nominees for 2012, while Leo Burnett leads the pack for One Show nominations.

zellers

Zellers gets nostalgic

As Target gets set to move in, the retailer’s recent marketing effort asks customers to share their memories of the store.

electriphobia 1

Mitsubishi offers electric car therapy

A new online campaign by John St. is helping potential electric car buyers overcome their fears.

Mitsubishi

Mitsubishi offers electric car therapy

The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.

webbies

Webby nominees announced

John St., BBDO, Jam3, and Juniper Park lead the Canadian pack at the online creativity awards.

EarthHour

WWF wants you on the team

The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.

man reminder

Rethink Breast Cancer wins at TED

The “Your Man Reminder” campaign and app, created by John St., are named one of the world’s top Ads Worth Spreading.

Sweaterday

WWF rallies grannies to help fight climate change

The organization’s second National Sweater Day has grandmothers calling in to remind people to put on a sweater and turn down the heat.

Screen Shot 2012-01-25 at 10.02.10 AM

LIFT brings CASSIES cases to life

The day after the awards, some of the big winners revealed their strategies for creating truly effective work.

SpongeTowel1

CASSIES Gold: SpongeTowels absorbs success

John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.

2006-Dress

CASSIES Silver: Kruger Products dresses up Cashmere

With help from John St., Cottonelle becomes Cashmere, and a dominant number one.

Tetley - Tilt-46

CASSIES Silver: Tetley sets the mood

John St.’s colour therapy helps Tetley Herbal Teas take over as number one.

TETLE15871_TET-10-SH-M-105_Chat

CASSIES Silver: Tetley Infusions targets powder addicts

John St. and Tetley Canada ask Crystal Light drinkers to break the habit, and they do just that.

cats

John St.’s feline frenzy

The agency releases a spate of catvertisements.