Articles Tagged ‘Jon Mamela’

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Montreal, Toronto and Ottawa sing of friendship’s benefits

In a new joint destination marketing campaign, the three cities are hoping to encourage local tourism to help rebuild their visitor economies after COVID.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.

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CMO Council: A moment of reckoning for the ad industry

From the C-Suite newsletter: Do renewed calls for D&I represent a legacy moment for marketers?

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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View from the C-Suite: Jon Mamela completes the tourism circuit

The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.

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Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.