Articles Tagged ‘Juniper Park\TBWA’

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CIBC makes responsible spending more rewarding

The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.

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Which cultural shifts will be the most meaningful?

Juniper Park\TBWA’s Dustin Rideout shares four societal trends that brands can use to help write history’s next chapter.

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Intuit QuickBooks highlights the tools SMBs need now

The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.

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McCann Canada hires new CSO

Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.

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Nissan opens a virtual showroom

So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.

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Happy generic holiday

With Christmas coming, Juniper Park\TBWA’s Shipra Chauhan asks why more brands don’t put the same effort into holidays that are meaningful to a multicultural population.

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Why Nissan made ads for over 150 target audiences

The demographic for the still-growing SUV segment is now so big, the automaker needed to address a range of different needs.

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.

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TFO rebrands with an eye towards education’s digital future

The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.

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Juniper Park\TBWA brings on two dozen new hires

The agency welcomes new leaders in its strategy and content, as well as numerous additions in creative and client services.

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Adapting Run for the Cure to the digital world

Personalization and storytelling are helping CIBC and the Canadian Cancer Society keep people who “never stop running” engaged.

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Cultural trends marketers can tap into

Juniper Park\TBWA combed the consumer landscape in search of new behaviours that brands can embrace.

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OLG takes off with a recovery strategy

The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.

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Simplii gets less transactional about banking

CIBC’s digital brand responds to the changes in clients’ financial habits by showing the positive outcomes of keeping things simple.

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CIBC uses Aventura to give healthcare workers a break

In a time when most consumers aren’t thinking about travel, the bank puts its rewards program to work by helping medical workers with a simple need.