Articles Tagged ‘Juniper Park\TBWA’

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Juniper Park\TBWA launches precision marketing practice

With Scalpel, the agency aims to deliver highly personalized efforts that combine one-to-one marketing with cultural insights.

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What’s next for finance?

Juniper Park\TBWA’s Jill Nykoliation explores the category’s evolution through the lens of four opportunities that could lead to disruptive growth.

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UNICEF personalizes its vaccination drive

In a PSA that puts the focus squarely on a child, the non-profit showcases the importance of community immunization.

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How Montellier is trying to sparkle outside of Quebec

Breaking from an approach that focused on where it was sourced, the carbonated water brand is opting for a message about “balance” that ties it closer to consumer tastes.

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Juniper Park\TBWA hires four ACDs

The agency says the creative hires are the first of several anticipated in the coming months to handle new business.

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Neale’s Sweet ‘n Nice tells the story of its (real) founder

Juniper Park’s incubator for BIPOC-owned businesses helps the ice cream brand express its identity ahead of expansion.

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CIBC makes responsible spending more rewarding

The bank tries a new approach to reach cash-back card users, who tend to be more pragmatic than aspirational.

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Which cultural shifts will be the most meaningful?

Juniper Park\TBWA’s Dustin Rideout shares four societal trends that brands can use to help write history’s next chapter.

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Intuit QuickBooks highlights the tools SMBs need now

The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.

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McCann Canada hires new CSO

Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.

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Nissan opens a virtual showroom

So many eyeballs were lost to cancelled auto shows and closed dealerships. The digital hub is the brand’s way of taking back control.

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Happy generic holiday

With Christmas coming, Juniper Park\TBWA’s Shipra Chauhan asks why more brands don’t put the same effort into holidays that are meaningful to a multicultural population.

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Why Nissan made ads for over 150 target audiences

The demographic for the still-growing SUV segment is now so big, the automaker needed to address a range of different needs.

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.