Articles Tagged ‘Just Dance’

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Marketers of the Year: Lucile Bousquet shows her game face

Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.

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Youth Report: Ubisoft shifts its focus to fans on campus

The videogame maker steps away from celebrity endorsers to tap university students to become ambassadors for Just Dance, all while attempting to set a world record.