Articles Tagged ‘KBS+’
AToMiC 2017: Reinventing the fundraising toolkit
COSTI Immigrant Services and World Vision create products that carry their messages.
Inside Ace Bakery’s new brand launch
River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.
Shopper Innovation Awards: Reframing the issue wins new patrons
World Vision shows off what water can do.
The Keg wants to mark an occasion with millennials
A new campaign from KBS invites younger diners in for after-work drinks.
McCain shows off its roots
Why the frozen foods brand is the latest to feature its farmer partners.
Keurig heats up the competition
The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.
Up to the Minute: Ketchum wins BMW
Plus: The Cause Company’s new exec director and more news you may have missed.
KBS Toronto makes key promotions
Lorri MacDonald has been named managing director, with more promotions in the creative and account teams.
ACE Bakery goes mass
After months of consumer research, the bread brand launches its first campaign in 23 years.
McCain’s more wholesome Pizza Pockets
Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.
LCBO adds KBS to agency roster
The shop will lead creative for 13 campaigns during the organization’s in-store promotional periods.
Patrick Scissons named global CCO at KBS
James Ansley and Joel Arbez have been promoted to co-ECDs as Grey Canada’s creative leader heads to New York.
KBS adds three senior hires
The agency brings on a new managing director to lead the Montreal office while a VP of client service and ECD join in Toronto.
Innocean hires new business lead
Former KBS CMO Leslie Kross will lead the agency’s Kia business, as well as wider business growth objectives.
KBS wins McCain Superfries
The agency has been awarded the work for a new brand campaign, launching today, that targets adult-only households.
