Articles Tagged ‘KBS+’

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Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.

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Baking in the good

Cause Company’s Marie Magnin on why cause marketing shouldn’t be siloed anymore.

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It’s okay to show your sad side

Le BEC enlists industry execs in a year-long campaign to raise awareness and funds for marcom counselling in Quebec.

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UnTrending 2015

KBS’s Lyranda Martin Evans’ humorous, totally unscientific trend-killing predictions. (RIP big data and influencers.)

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Buying bold ideas

What’s holding companies back from exploring that crazy, but awesome idea? KBS’s Nick Dean says it’s time brands step up to the plate.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Livia Zufferli to depart Target

The retailer’s VP of marketing is headed to Rogers later this month as an SVP.

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Steve McCall’s KBS expansion plan

The recently-named CEO of the Canadian offices chats about his new role and how he wants the agency to grow.

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KBS+ launches a CSR division

Cause Company will operate under its own P&L, with a goal of making up 15% of the agency’s overall revenue.

The ties that bind skate sharpeners, musicians and sandwich artists

Passion for craft unites, according to Subway’s latest campaign.

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Bissell’s subway dining for one

The self-admitted “conservative” brand took a risk, ditched the ads, dumped food on the floor and dug in for its latest social media push.

Weekend reading: Chapman’s next chapter

The industry vet says goodbye to Capital C with some parting words for the ad biz.

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KBS+ brings Attention to Canada

The recently purchased social media firm is now operating out of the KBS+ Toronto office.

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MDC Partner Network names new president and CEO

Lori Senecal will act in a strategic counsel role for the holding co’s agencies, which include KBS+ and Union.