Articles Tagged ‘Kevin Spreekmeester’

canadagoose

Canada Goose gets into travel

The brand creates a new adventure tour program to capture its apparel being used in authentic settings.

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Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.

Inside Canada Goose’s migrating strategy

How the Toronto brand has ramped up its marcom at home and abroad.

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Canada Goose boosts its exec ranks

Tanya Golesic joins the luxury coat maker as its chief commercial officer ahead of its international expansion plans.

canada goose

Canada Goose gets emotional

Despite seeing huge success in a pure PR and seeding strategy, the CMO at the clothing co talks about why it’s delving deeper into the content space.