Articles Tagged ‘Kimberly-Clark’

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise

To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.

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AToMiC Awards shortlist revealed

Take a look at the campaigns that will be celebrated at next month’s award show.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Kleenex’s social experiment

The Kimberly-Clark brand’s new strategy is nothing to sneeze at. It wants to bring out the caregiver in everyone to turn around the category in decline.

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Depend shows off its wares

The leakage protection brand is lending support to younger users of its products.

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Shaftesbury launches a youth-focused digi agency

Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.

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Influicity leverages the influencers

The Toronto-based company is working with Target and Kotex for a summer campaign tapping YouTubers.

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Shopper Innovation Awards: Targeting

McDonald’s picks up another Gold, and GoodNites wins Bronze for effectively targeting moms.

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Shopper Innovation Awards: Global adaptation

Dove wins Silver for making real women famous, and Bronze for recruiting real hair stories. Depend also picks up Bronze for getting Canadians to try it on.