Articles Tagged ‘Kraft Heinz Canada’

Kraft Heinz

Kraft Heinz beats the street, but reports slight sales slide

The company’s Q2 net sales, while down slightly, reveal continued demand for snacks and pre-packaged meals.

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Kraft Heinz takes two approaches to cheering on Olympians

The company’s first efforts tied to the Games attempted to find athletes who have similar connections to fans as its brands do.

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Kraft Heinz to debut its first Canadian Olympic campaigns

KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.

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Kraft Heinz revives What’s Cooking as a digital platform for chefs

The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.

Kraft-Heinz Canada-Kraft Heinz Canada Announces New Chief Catego

Kraft Heinz picks a new chief category and brand officer

Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.

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How Heinz is pushing its portmanteau sauces in-store

The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.

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Crave turns frozen screen faces into coupons

In an era of stalled Zoom calls and demand for convenience, the Kraft Heinz brand says being frozen doesn’t have to suck.

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2020 MOY: Behind Nina Patel’s creative marcom

How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.

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Heinz turns consumer drawings into new bottle designs

A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.

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Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

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KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.

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Kraft Singles cooks up new traditions

Kraft Heinz is reintroducing a brand that has been dormant since 2016 with a social contest that taps into new cooking habits.

Kraft Heinz

Kraft Heinz reports double digit growth in Canada

The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.

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Kraft says no to palm oil, yes to new nut butter

If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.

Kraft Heinz

Kraft Heinz restructures marketing team, again

Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.