Articles Tagged ‘Kraft Heinz Canada’
Kraft Heinz picks a new chief category and brand officer
Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.
How Heinz is pushing its portmanteau sauces in-store
The company’s success creating top-of-funnel demand online helps compliment trial and repeat efforts for LTOs.
Crave turns frozen screen faces into coupons
In an era of stalled Zoom calls and demand for convenience, the Kraft Heinz brand says being frozen doesn’t have to suck.
2020 MOY: Behind Nina Patel’s creative marcom
How the Kraft Heinz marketer is steering the company’s portfolio of brands to grow in Canada.
Heinz turns consumer drawings into new bottle designs
A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.
Philly hopes its new angel will take off on social
A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.
KD adds pumpkin spice to its noodles (and its ecomm push)
Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.
Kraft Singles cooks up new traditions
Kraft Heinz is reintroducing a brand that has been dormant since 2016 with a social contest that taps into new cooking habits.
Kraft Heinz reports double digit growth in Canada
The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.
Kraft says no to palm oil, yes to new nut butter
If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.
Kraft Heinz restructures marketing team, again
Former CMO Dana Somerville has left the company as full marketing leadership moves to the chief brand and category officer.
Philly celebrates the work of local ‘angels’
The Kraft Heinz brand builds on imagery it had brought back for a contest to provide extra recognition for community heroes.
Heinz Ketchup creates a jigsaw puzzle for isolation
Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.
Kraft Heinz Canada donates its ads to small businesses
The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.
Kraft Heinz appoints new Canadian president
Bruno Keller succeeds Nina Barton, who is taking on a new growth-focused role as the company charts a new path forward.
