Articles Tagged ‘Kraft Heinz Canada’

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Kraft Heinz builds a coffee brand around its teddy bears

Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.

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2022 Brand of the Year: Heinz redefines what it means to be iconic

Never thought we’d say this, but we’re obsessed with ketchup this year.

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Kraft Heinz’s plan to save shoppers time and money

From Shopper Marketing Report: SaveWithShortcuts is a new digital-first hub based around coupons and recipe “hacks.”

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Cannes 2022: Rethink wins Gold Print Lion

Cossette also won Bronze in the category, while Taxi and Publicis won Bronze in Outdoor.

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Heinz hopes consumers warm up to cold ketchup

The brand sends up beer ads and creates a colour-changing label as part of a big summer push behind the product.

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KD is debating the merits of its new flavours on Twitch

Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.

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Kraft Heinz sticks to a simple approach for hazelnut

The company’s effort to challenge Nutella focuses on the ingredients and varieties families care about.

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Philadelphia’s new take on heaven

Kraft Heinz wants cream cheese to stay on the breakfast menu as pandemic routines change.

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Kraft Heinz to combine Canadian and U.S. regions

Details about how the marketing function will be impacted will be revealed in the new year.

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Why Kraft Heinz is paying for epipens

The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.

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Kraft Heinz gets income spike despite sales dip

The company says it will be “more active” during key consumer events next year, though won’t quite meet 2019 levels.

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Kraft Heinz beats the street, but reports slight sales slide

The company’s Q2 net sales, while down slightly, reveal continued demand for snacks and pre-packaged meals.

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Kraft Heinz takes two approaches to cheering on Olympians

The company’s first efforts tied to the Games attempted to find athletes who have similar connections to fans as its brands do.

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Kraft Heinz to debut its first Canadian Olympic campaigns

KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.

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Kraft Heinz revives What’s Cooking as a digital platform for chefs

The recipe hub is now an unbranded service for cooks to grow their audience, continuing Kraft’s data-driven transformation.