Articles Tagged ‘Kraft-Heinz’

BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

NABOB- Pumpkin Picket 2

Nabob’s pumpkin protest

A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.

matta

Tony Matta to lead Kraft-Heinz marketing

The Kraft Canada CMO will reportedly take the marcom reins here.