Articles Tagged ‘Kraft Peanut Butter’

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Kraft puts some Olympic shine on its peanut butter

To show why it’s not weird for Team Canada to have an official peanut butter, the brand showcases its role in helping athletes achieve success.

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Why Kraft Heinz is paying for epipens

The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.

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Kraft Heinz takes two approaches to cheering on Olympians

The company’s first efforts tied to the Games attempted to find athletes who have similar connections to fans as its brands do.

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Kraft Heinz to debut its first Canadian Olympic campaigns

KD and Kraft Peanut Butter will roll out initiatives that embrace both the cheesy and sweet sides of the Games.

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Kraft Peanut Butter brings smooth and crunchy together in a single jar

The brand has an idea to end a household rivalry and deliver on its “Stick Together” positioning.

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2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

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The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

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Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

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Rethink wins Kraft Peanut Butter

The agency has also won the business for a new product that will hit the market next year.

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Kraft Peanut Butter spreads its wings

The brand attempts to drive relevance with millennials by stepping up its snacking potential.

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CASSIES Silver: Kraft Peanut Butter helps Canadians stick together

The peanut butter brand found a meaningful connection with dwindling family time.

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AOY Bronze: Taxi bounces back

Losing a big account didn’t stop this agency, as it continued to bring on new clients and produce stand-out work.

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Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.