Articles Tagged ‘Kraft’
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
Checkout 51 mobilizes couponing
Brands can hyper-target consumers based on past purchases with the new Canadian tech startup by Rethinker Pema Hegan.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
2013: The year of the family app
Andrew Barrett on how apps of the future should bring people together.
Kraft cancels Hockeyville
In light of the on-going NHL lockout, the CPG company debuts Kraft Hockey Goes On in Hockeyville’s place.
Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Strategy launches the Shopper Innovation Awards
The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.
Digital Cement shuts down its creative services
The subsidiary of Pitney Bowes has laid off 10 staffers, and will no longer offer creative or marketing strategy.
Maynards lets Granny loose
The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.
Second Cup and Tassimo partner
The cafe chain extends brand reach while Kraft expands its product offering.
Triscuit lets Canadians play director
From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.
BrandSpark’s Best New Products revealed
New products from Mr. Clean, Nestle and Colgate are among Canada’s favourites, according to the latest survey.
Dentyne showcases the elements of attraction
The Kraft-owned brand has launched a TV and OOH campaign to support a conversation it started last month through social media.
Cadbury Dairy Milk shares the chocolate love
The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.
MAOY Honourable Mention: Starcom’s streak stays alive
The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.
- John St. names new executive team ahead of CEO departure
- Cannes 2022: Four Gold Lions for Canada in Effectiveness and Strategy
- Cannes 2022: Canadian agencies get a strong showing in Engagement categories
- Cannes Lions 2022: Juniper Park\TBWA wins Gold Glass Lion
- Cannes 2022: Canada wins Lions in four categories
