Articles Tagged ‘labatt’

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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Labatt acquires maker of Nutrl

The brewer extends its RTD portfolio with one of the early players in the growing category.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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Budweiser is hiring someone to watch hockey

The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

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In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

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Kyle Norrington named president of Labatt Breweries of Canada

The former VP of global marketing at AB-InBev returns from New York to helm the company’s Canadian operations.

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Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

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Labatt names new director of marketing

As Andrew Oosterhuis (pictured) takes a global role with Stella, Mike D’Agostini takes over Budweiser’s marketing in Canada.

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The Quick Fire: Labatt’s health and wellness push

Todd Allen explains what it means to be more than a beer company.

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Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.

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Check it out: Dive into Labatt’s history

The brand worked with Western University to create a digital archive of the brand’s growth over the last 170 years.

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Bud Light doubles down on football

The brand brings NFL-branded cans north, tapping into a passion point among its young target.

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The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.