Articles Tagged ‘labatt’

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Labatt put brand ambassadors inside a vending machine

The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.

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When pivoting manufacturing makes sense for a brand

Canada Goose and Knix are the latest companies to use their resources to address medical supply shortages.

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Labatt acquires maker of Nutrl

The brewer extends its RTD portfolio with one of the early players in the growing category.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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Budweiser is hiring someone to watch hockey

The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Labatt launches in-house social agency

The brewer is bringing Draftline to Canada, partnering with Twitter to build ‘a creative engine powered by data and technology.’

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In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

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Kyle Norrington named president of Labatt Breweries of Canada

The former VP of global marketing at AB-InBev returns from New York to helm the company’s Canadian operations.

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Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.