Articles Tagged ‘labatt’

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Corona is hiring a nature ambassador

The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.

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Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

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Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

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Labatt rallies against vaccine hesitancy

The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.

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Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.

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Salt XC is expanding into the U.S.

The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.

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2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.

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Labatt names a familiar face as new VP of marketing

Andrew Oosterhuis returns to Canada to take over the role from Todd Allen, who is moving into a global position.

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If there’s one thing the pandemic taught brands

…it’s that people want brands that beat with heart (not just deals), says Tony Chapman.

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Corona is auctioning off trips to get Canadians outside

Playing off an established marketing pillar, the beer brand is helping facilitate safe ways to satisfy desire for travel.

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Labatt put brand ambassadors inside a vending machine

The company finds new experiential ways to familiarize people with the variety of its “Beyond Beer” portfolio.

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Alexander Keith’s comes back home to Nova Scotia

To win back allegiance on its home turf, the brand is celebrating local grit.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

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Labatt is first past the ‘POST’

The brewer is a founding partner of “People Outside Safely Together,” a program to bring consumers back to restaurants and bars.