Articles Tagged ‘labatt’

Corona has launched a floating billboard in the St. Lawrence River that gathers plastic waste from the waterway. Courtesy Corona Canada

Corona cleans up the St. Lawrence with a billboard

The ad also serves as another visual reminder from the brand of Canadians’ role in contributing to ocean plastics.

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Corona adapts its identity for the ready-to-drink market

The brand’s first non-beer beverage uses beachy vibes and sustainability to reach consumers that are into the laid-back attitude but still want an alternative.

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Bud Light celebrates Pride with ‘camp’

Playing on the double meaning of the word, the brand’s weekend-long gathering will encourage community and expression.

Corner Office Shifts

Corner Office Shifts: L’Oreal and Bacardi get new leaders

Meanwhile, Allison Litzinger and Kelly Graham leave The Bay and Labatt to take on new roles at undisclosed brands.

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Mill Street wants fans to rally around its Blue Jays beer

The Labatt-owned brewer’s Blue Wave aims to capitalize on the overlap between craft beer and baseball fans.

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How Budweiser is helping the Hockey Diversity Alliance tape out racism

The beer brand is letting players tell their own stories of discrimination to support a campaign to change the game.

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Most-Read of 2021: C-Suite

This year’s top stories included restaurant disruptions, marketing execs returning to Canada and a legacy retailer succeeding thanks to digital investment.

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McLovin’ takes a stand for Mike’s Hard seltzers

Christopher Mintz-Plasse is helping the O.G. hard lemonade tackle a tough category.

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Corona is hiring a nature ambassador

The brewer is looking for someone to help it give back to nature in a time when domestic travel is high due to the pandemic.

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Bud Light is offering free waxing to get ready for the summer

Playing off its “smooth” messaging, the brand helps Canadians get into a sense of normalcy.

Organic Lineup

Mill Street put its organic process front-and-centre in rebranding

The new look also unifies the visuals of the brewer’s core brands to communicate their premium status.

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Labatt rallies against vaccine hesitancy

The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.

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Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.

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Salt XC is expanding into the U.S.

The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.

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2020 MOY: Todd Allen’s strategy holds up

Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.