Articles Tagged ‘labatt’

Copied from Media in Canada - StellaArtois

Stella Artois hosts a Father’s Day pop-up

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.

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Throwback Thursday: strategy in 1990

For our 25th anniversary, we’re travelling through time. Banned ads and illegal marketing were the talk of the ’90s.

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Throwback Thursday: strategy in 1989

For our 25th anniversary, we’re travelling through time. In ’89 hot topics were seniors and green marketing.

Copied from Media in Canada - budweiser crown

Labatt unveils a new Budweiser brew

Budweiser Crown launches in Canada with the help of a multiplatform campaign that relies primarily on sampling at festivals and events, such as the Gentlemen’s Expo.

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Lowe Roche and Grip win Gold at the One Show

The two agencies are joined by Cundari, the National Film Board, Trigger, Tribal DDB, Grey, John St. and Taxi in the winners’ circle.

Copied from Media in Canada - Keithsmobilebrewery

Alexander Keith’s hits the road

Strategy talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.

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Super Bowl advertisers revealed

CTV reveals what brands bought airtime during the big game, with Labatt returning as a full-game presenting sponsor.

Kokanee movie out here

The big pour-off

We asked Molson and Labatt to pick their best-of-the-year marketing efforts, and highlighted a few of our own, then asked industry experts to weigh in on this tasty battle.

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Kokanee goes to the movies

The details on the Labatt brand’s move to the big screen, for which it’s asking fans to participate.

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Kokanee makes a movie

The Labatt beer brand has launched a campaign asking consumers to get involved in the feature length film which will be released in 2013.

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Alexander Keith’s launches a cider

The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.

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Rolling Rock makes life easier

The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.

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It can be hard living life on a dashboard

It can be hard living life on a dashboard

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Cupid

Labatt – Cupid