Articles Tagged ‘Lactalis Canada’

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Lactalis is making drinkable yogurt appeal to parents

According to the CGP, Iogo Nano’s practical size and sugar content is resonating with its target during back to school.

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Cracker Barrel brings the swagger back to cheese

Building on the popularity of a previous campaign, the company leans into an over-the-top love for its hero product.

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Lactalis takes specialty cheese direct-to-consumer

In addition to answering demand for fine cheeses, the platform will deliver recipe and food content to its upscale target.

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Astro aims to refuel fibre-deficient Canadians

The Lactalis brand is going “all in” on a new protein- and fibre-rich yogurt with a campaign focused on the energy it provides.

ULTIMA FOODS - Canadian launch of iögo from Ultima Foods

Lactalis buys Agropur’s Canadian yogurt business

The deal will add the Iogo and Olympic brands to a portfolio that has been deemed an area of growth for the company.

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The Hive named creative AOR for Astro

The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.

Lactalis puts marketing for new drinkable yogurt on hold

The format was on an upswing, but will it sustain given the way consumer demand and habits have shifted?

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Astro puts probiotics front-and-centre

The Parmalat brand promotes ingredients that aid digestion.