Articles Tagged ‘Lassonde’

Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

Corner Office Shifts: Mitsubishi, DavidsTea and Lassonde
A round-up of senior-level executive changes you may have missed.

Lassonde taps Republik
The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen’s and Del Monte.

Shopper Innovation Awards: Path-to-purchase
Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.

Lassonde dips into juice-box market
Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.