Articles Tagged ‘Lassonde’
SunRype unveils recyclable, bendable paper straws
Lassonde is deploying simple messaging to highlight its expanding sustainability effort.
Oasis finds solace in everyday moments
A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.
Corner Office Shifts: RBI names Machado’s successor
Plus, Lassonde replaces retiring president Jean Gattuso, and Shawn Warren takes leadership of GreenSpace Brands.
Corner Office Shifts: Endy promotes from within for president
Plus, Cadillac Fairview appoints new head of Europe as it pursues international growth.
Lassonde makes its push to ditch plastic hard to miss
The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.
Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.
Corner Office Shifts: Lassonde, Tilray and Wealthsimple
A round-up of senior-level executive changes you may have missed.
Corner Office Shifts: Mitsubishi, DavidsTea and Lassonde
A round-up of senior-level executive changes you may have missed.
Lassonde taps Republik
The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen’s and Del Monte.
Shopper Innovation Awards: Path-to-purchase
Doritos gets Jacked for the Gold and Fruite teams up with an animated movie to win Bronze.
Lassonde dips into juice-box market
Draftfcb puts Madagascar characters front and centre for a new back-to-school campaign for the Quebec drink maker.
