Articles Tagged ‘lg2’

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Arctic Gardens gets a localized brand overhaul

The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.


Best in show reels: Agency of the Year 2022

Agencies reveal they can poke fun at themselves and the industry.

Staff Photo - lg2 (New - CMYK)

2022 Design AOY Silver: Lg2 won’t stray from its grand designs

The agency says empathy is integral to its creative work.


Chris Hirsch, Nellie Kim leave Lg2

The duo that helped launch the agency’s Toronto office are departing, with the agency actively seeking replacements.

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Mondoux goes nostalgic to expand Sweet Sixteen’s reach

With its mix of gummy candies, the Quebec confectionery has its sights set on tapping the lucrative Ontario market.


National Bank picks Lg2 as its new AOR

Both the Toronto and Montreal offices will work on helping the bank realize its growth ambitions.


Inside New Look’s new look

Lg2 revamped the optometry brand’s visual style to make the customer journey more intuitive and “beautiful.”

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Quebec Dairy Farmers start a wine bar to promote cheese

Housed at Institut de tourisme et d’hotellerie du Quebec, Blanc Bec aims to keep local products on-trend.


Favuzzi embraces Italians’ notoriously picky food gripes

The food brand is testing an approach based in authenticity (not premiumization) in Montreal before it rolls out nationally.


GSoft takes a personal approach to B2B marketing

The software company is speaking directly to potential clients with personalized ads targeted at Canada’s biggest companies.


Why a board of directors is a big deal for Lg2

The agency sees the governance model as a way to foster growth and talent development while remaining independent.


Domino’s Pizza taps Lg2 as its Canadian AOR

The agency will lead creative and strategy for the pizza QSR, which is looking to grow its business in this market.


Lg2 wins two Grand Prix at Idea Awards

Glassroom, Tonic DNA and Principal were also among those winning the top prize across different categories.


Catelli pasta gets a new look that’s easier to navigate

The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.


Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.