Articles Tagged ‘lg2’

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Tourisme Montreal renews assignment with Lg2

Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.

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CCM goes ‘all out’ for new global brand platform

The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.

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Lg2 joins WPI agency network, names new partners

Investing in its independence and extending its international knowledge are among several recent changes at the agency.

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SAAQ keeps the focus on the road

The organization’s latest effort to combat distracted driving shows how the consequences are never-ending.

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Quebec City Tourism picks Lg2 as agency partner

The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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SSQ Insurance selects Lg2 as new AOR

After being brought in on a limited assignment last year, the agency’s Toronto and Quebec offices will now execute a national strategy.

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SAAQ creates a safety barrier out of a crosswalk

A stunt puts pedestrian safety in the face of drivers as part of a push to reduce the alarming amount of recent collisions.

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2019 Agency of the Year: Design

Our final category looks at the agencies infusing design craft across their work.

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Check out the 2019 Agency of the Year showreels

This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.

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2019 Design AOY Silver: Lg2 influences subjective design

Killer design is infiltrating every office of the independent shop, which was built with the craft at its core.

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Lg2 hires new ECD in Montreal

R/GA’s Nick Paget joins the agency as Marc Fortin takes a bigger-picture role within the office.

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Aliments du Quebec rebrands to stand out

The organization promoting food sourced from Quebec opts for simplicity to catch the eye of consumers interested in local products.