Articles Tagged ‘lg2’
Bell texts its support for Canadian Olympians
The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.
Kellogg sets a new ‘vector’ for its high protein cereal
A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.
Montreal leans into its own island lifestyle
The city’s tourism board evokes tropical imagery to reach both Ontarians and Quebecers as the provincial border reopens.
Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
The consumer personas emerging from the pandemic
From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.
Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
Cossette wins big at Idea Awards
The agency won two of five Grand Prix at the show honouring the top work from Quebec’s creative and advertising industries.
In Brief: One Show and ADC reveal 2021 finalists
Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.
Bell hits a more positive note on Let’s Talk Day
The “countable” video for this year’s campaign aims to provide some lighthearted relief after a particularly tough year.
Canada takes home most awards at Epica
Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.
SAAQ changes its tune
Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.
How the LCBO is guiding shoppers to the right pairing
Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.
Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
Tourisme Montreal wants to jump-start what’s left of summer
The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.
Van Houtte brings the fun back to coffee breaks
The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.
