Articles Tagged ‘lg2’

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Arctic Gardens gets a localized brand overhaul

The makeover emphasizes the source of its frozen vegetables and differentiates it from competitors.

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Best in show reels: Agency of the Year 2022

Agencies reveal they can poke fun at themselves and the industry.

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2022 Design AOY Silver: Lg2 won’t stray from its grand designs

The agency says empathy is integral to its creative work.

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Chris Hirsch, Nellie Kim leave Lg2

The duo that helped launch the agency’s Toronto office are departing, with the agency actively seeking replacements.

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Mondoux goes nostalgic to expand Sweet Sixteen’s reach

With its mix of gummy candies, the Quebec confectionery has its sights set on tapping the lucrative Ontario market.

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National Bank picks Lg2 as its new AOR

Both the Toronto and Montreal offices will work on helping the bank realize its growth ambitions.

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Inside New Look’s new look

Lg2 revamped the optometry brand’s visual style to make the customer journey more intuitive and “beautiful.”

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Quebec Dairy Farmers start a wine bar to promote cheese

Housed at Institut de tourisme et d’hotellerie du Quebec, Blanc Bec aims to keep local products on-trend.

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Favuzzi embraces Italians’ notoriously picky food gripes

The food brand is testing an approach based in authenticity (not premiumization) in Montreal before it rolls out nationally.

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GSoft takes a personal approach to B2B marketing

The software company is speaking directly to potential clients with personalized ads targeted at Canada’s biggest companies.

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Why a board of directors is a big deal for Lg2

The agency sees the governance model as a way to foster growth and talent development while remaining independent.

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Domino’s Pizza taps Lg2 as its Canadian AOR

The agency will lead creative and strategy for the pizza QSR, which is looking to grow its business in this market.

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Lg2 wins two Grand Prix at Idea Awards

Glassroom, Tonic DNA and Principal were also among those winning the top prize across different categories.

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Catelli pasta gets a new look that’s easier to navigate

The pasta brand aimed to make it quicker for families to find exactly what they are looking for within a vast selection of shapes and varieties.

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Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.