Articles Tagged ‘lg2’

Bell-lets-talk

Bell expands the breadth of its Let’s Talk story

The telco’s annual fundraiser shows all the different areas where being proactive with mental health help is still vital.

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SAAQ tries to make drunk driving disappear

Magicians and memes are helping the crown corp get Quebec drivers to consider alternative rides home.

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2021 Design AOY Silver: Lg2′s brand experience touch

CEO Claude Auchu on why his agency has evolved to be in the business of “progress, sustainable growth and brand experience.”

Rethink NEW AGENCY PHOTO (Sept 24)

Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

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How the pandemic has changed business for Worldwide Partners

Agency leaders from within the independent network sat down with Strategy to talk culture, retention and entrepreneurial spirit.

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Partake makes non-alcoholic beer part of adulthood

A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.

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Activia shows its pride for ‘gutsy’ women

The Danone brand pivots its equity in the functional benefits of yogurt into a more emotionally relevant positioning.

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Tourisme Montreal returns to its European roots

A new campaign shows how the city is similar to other top destinations, and not just as a consolation for those who don’t want to fly.

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Kellogg sets a new ‘vector’ for its high protein cereal

A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.

Montreal

Montreal leans into its own island lifestyle

The city’s tourism board evokes tropical imagery to reach both Ontarians and Quebecers as the provincial border reopens.

Cannes 13

Inside the Jury Room: Film, Mobile and Audio

Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.

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The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

Courage is Beautiful

Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Cossette wins big at Idea Awards

The agency won two of five Grand Prix at the show honouring the top work from Quebec’s creative and advertising industries.