Articles Tagged ‘lg2’

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Kellogg sets a new ‘vector’ for its high protein cereal

A new design and digital campaign aim to move the brand away from high-performance and make it accessible to any active person.

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Montreal leans into its own island lifestyle

The city’s tourism board evokes tropical imagery to reach both Ontarians and Quebecers as the provincial border reopens.

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Inside the Jury Room: Film, Mobile and Audio

Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.

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The consumer personas emerging from the pandemic

From the ‘apprehensive’ to the ‘comfortable,’ research from Leger and Lg2 detail the new dominant consumer segments.

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Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Cossette wins big at Idea Awards

The agency won two of five Grand Prix at the show honouring the top work from Quebec’s creative and advertising industries.

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In Brief: One Show and ADC reveal 2021 finalists

Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.

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Bell hits a more positive note on Let’s Talk Day

The “countable” video for this year’s campaign aims to provide some lighthearted relief after a particularly tough year.

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Canada takes home most awards at Epica

Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Van Houtte brings the fun back to coffee breaks

The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.