Articles Tagged ‘lg2’

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Canada takes home most awards at Epica

Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Van Houtte brings the fun back to coffee breaks

The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.

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FCB/Six, NFA top Canadian winners at ADC

Gentilhomme also won Gold at the virtual version of this year’s show, which has been taking place throughout the week.

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Lg2 creates a coalition of Quebec businesses

The agency brings together more than a dozen of its clients in one campaign to build a movement behind buying local.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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Tourisme Montreal renews assignment with Lg2

Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.

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CCM goes ‘all out’ for new global brand platform

The hockey brand aims to drive differentiation and find the emotional relevance of making high performance gear.

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Lg2 joins WPI agency network, names new partners

Investing in its independence and extending its international knowledge are among several recent changes at the agency.

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SAAQ keeps the focus on the road

The organization’s latest effort to combat distracted driving shows how the consequences are never-ending.

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Quebec City Tourism picks Lg2 as agency partner

The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.