Articles Tagged ‘#likeagirl’
The Canadian shops doing good
Take a look at the global brands and agencies promoting social responsibility on this year’s Good Report.
Which Canadians made the Warc 100?
Check out where our brands, campaigns and agencies landed on this year’s list.
Creative Report Card: Always shifts generational gears
How the top brand won over generation Z by championing confidence in girls.
The ‘three-legged stool’ for campaign success
CASSIES judge and Edelman Canada president and CEO Lisa Kimmel on the importance of standing for something.
CASSIES Grand Prix: Always strikes a chord
The internationally celebrated #LikeAGirl campaign was also unsurpassed in its effectiveness.
Check it out: Fighting society’s limits on our burgers
Schweid & Sons creates a loving, slightly ridiculous parody of “#LikeAGirl.”
Canada’s favourite YouTube ads
Mobile games, social good and millennial dads were all draws for Canadians watching this year.
Signs of the sky (not) falling
Publisher Mary Maddever looks past the doom and gloom of agency consolidation, and extols signs of reinvention.
NY Ad Week: Leo Burnett #winsbig at MIXX awards
YouTube’s CEO cites “#LikeAGirl” as a prime example of the site’s video evolution.
#LikeAGirl picks up an Emmy
Leo Burnett adds one more trophy to the case for the campaign, while Toronto-based Secret Location wins the first award for VR.
The renaissance of relevance
The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.
#LikeAGirl becomes “Unstoppable”
After winning big in Cannes, the Always campaign returns with a new spot and educational partnership with TED.
Leo, Grey stand tall in Titanium and Integrated
Canada’s top-performing campaigns at Cannes this year have each earned a Lion in one of the festival’s most coveted categories.
In the jury room with… Google’s Michael Joffe
The juror on why brands need to stop playing nice and what #LikeAGirl could have done to place higher in Branded Content.
Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
