Articles Tagged ‘Loblaw’

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In the aisles with Loblaw’s Uwe Stueckmann

The retailer’s SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.

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Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

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The Strategic Milk Alliance milks every store moment

With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.

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Shopper Innovation Awards: Integration

Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”

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Shopper Innovation Awards: CSR

Purina takes Gold for “Paws for the planet,” Loblaw wins Silver for its sustainable seafood initiative and Desjardins wins Bronze for encouraging fiscal responsibility.

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CASSIES Bronze: President’s Choice gets personal

The private label casts its chairman in a food-supporting role.

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Target to bring Archer Farms, Market Pantry and Up and Up to Canada

The retail giant is set to compete with the likes of Loblaw and Sobey’s through its private label grocery and household lines.

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Retailer’s naughty and nice list

We checked in with retailers this holiday season to decide if Santa would drop ‘em off a lump of coal or if they’d get a treat under the Christmas tree.

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Brands go gluten free

Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.

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Stops, starts and changes; Rona eyes smaller stores

Grand & Toy unfolds a Boomerang Box; Canadian fashion retailers finally join the e-commerce game; and Loblaw makes deep cuts as it struggles to shore up its bottom line.

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Building brand stories

Strategy executive editor Mary Maddever on what gets us to love a brand.

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2012 Brands of the Year

From a pubcaster to an athletic wear manufacturer, here are brands that are staying ahead of the curve.

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Brands of the Year: Rediscovering the Loblaw story

Bold marketing initiatives aim to keep the chain at the top of the Canadian grocery ladder.

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Stops, starts and changes; Nordstrom confirms expansion rumours

Canadian Tire launches big push tied to its roots, Microsoft expands presence, a discount store closes 23 locations and The Body Shop opens experiential-focused stores.

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Loblaw gets positive with President’s Choice Children’s Charity

The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.