Articles Tagged ‘loblaws’

dave nichol

Former Loblaw president Dave Nichol has passed away

The man behind the grocer’s No Name and President’s Choice labels, as well as the face of the company in the ’80s and ’90s, passed away on Sunday evening at age 73.

Kraft

Kraft Food Group beefs up its CRM strategy

The North American grocery division launched a pilot program in Quebec that saw it using insights from its “What’s Cooking” data-gathering property.

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In the aisles with Loblaw’s Uwe Stueckmann

The retailer’s SVP marketing on the recently launched PC Plus program, the uncluttering of stores and the digitization of shopper marketing.

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Loblaw to buy Shoppers Drug Mart

The move expands Loblaw’s reach as it gains around 1,200 of the drug stores.

L'Oreal5

AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

money1

BIMM opens the door to retail

The agency, which specializes in CRM and direct marketing, has launched a new division to help provide retail solutions for clients.

red card

Stops, Starts and Changes

American Express tests a new social-buying platform; Target introduces Canadians to Red Card; Sears, Best Buy and Future Shop cut jobs; Dollarama eyes Latin America.

BrandCupid

Brand cupid

From diamonds and wine to bacon bouquets, Strategy plays brand matchmaker ahead of Valentine’s Day.

shopper marketing

Strategy launches the Shopper Innovation Awards

The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.

Starts and changes

Nordstrom is reportedly opening four Canadian retail locations, Joe Fresh teams up with JCPenney and Loblaws launches Guiding Stars program.

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Loblaw innovates on new marketing fronts

Marcus Evans, managing director of TBWA\Toronto’s Integer, weighs in on Loblaw’s recent efforts in reality TV, magazine publishing and in-airport pampering.

PC black label group Product Shot

Loblaw dons black tie

The grocery chain launches a new fine food collection under the President’s Choice banner.

News

Pomme

Loblaws – Pomme, by PALM Publicité Marketing