Articles Tagged ‘Longo’s’
Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.
A micro-store and meal kit kiosk arrive at Longo’s
The many new retail formats say a lot about how the grocer is catering to time-starved, health-driven and eco-conscious consumers.
Spread ‘Em looks to spread in Ontario
Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.
Longo’s new format serves a changing suburban shopper
Sustainability shapes the design of a grocery store dedicated to time-starved consumers.
Longo’s butters up dads
The grocery store is giving away a hot “butter fountain” to get consumers to consider eating lobster on Father’s Day.
Longo’s debuts new brand positioning
The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.
Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
The omnichannel future of grocery
Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.
Unata gets a new VP
Dan Farmer joins as vice president of retail solutions, focused on growing the tech co’s client base.
Trend alert: omni-convenience
Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.
How to win at shopper marketing
As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.
Shopper Innovation Awards: Longo’s personalizes shopping trips
The retailer and its agency developed a digital and mobile loyalty program, tracking customer behaviour around content and conversion on recommendations.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
Longo’s launches product and loyalty app
The grocer announced the arrival of its second app, allowing customers to create shopping lists, accumulate loyalty points and access discounts on products previously purchased.
Global tour: Retailers that made a merry mark
Infield Marketing’s Martin Rydlo and Derek Joynt round up some cool Christmas retail cheer.
