Articles Tagged ‘L’Oreal’

marie josee

When Google calls

From beauty to tech, Marie-Josee Lamothe chats about disrupted career plans, BBC’s Sherlock and life at Google.

Walmart campaign highlights big brands

The retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.

Sunni.Cannes

Sunni’s shining career

As the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.

Modern-day gentlemen

Guys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.

Copied from Media in Canada - NHLLife

L’Oreal on its partnership with the NHL for Men Expert

How the men’s brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.

kiehls

Kiehl’s rolls out a holiday push

The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.

KarenHowe

Best of Cannes: OOH

One Advertising’s Karen Howe on the best work she has seen for the platform so far at the festival.

L'Oreal5

AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

atomic awards

Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

maybelline 1

Maybelline stocks up for stocking stuffers

The L’Oreal line kicked off three holiday collections tapping into the growing nail trend and high demand for coloured lip-balms.

Force Supreme Youth Serum

Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

Trudeau

The political brand-wagon

Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.

Force Supreme Youth Serum

Biotherm continues push into men’s skincare

With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.

Copied from Media in Canada - AdWeekTimesSquare

New York Ad Week: The big bang of tech and creativity is here

Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.

FDCC-Canadian-Catwalk-Proof-v6

Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk

Recently acquired by U.S.-based IMG, the event has grown into North America’s second-largest runway show and garnered millions of media impressions from around the globe.