Articles Tagged ‘L’Oreal’
Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
The political brand-wagon
Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.
Biotherm continues push into men’s skincare
With a new anti-aging serum, the L’Oreal brand is trying to grab hold of loyal skincare users in an increasingly competitive market.
New York Ad Week: The big bang of tech and creativity is here
Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
Brands of the Year: Toronto Fashion Week puts Canada on the global catwalk
Recently acquired by U.S.-based IMG, the event has grown into North America’s second-largest runway show and garnered millions of media impressions from around the globe.
L’Oreal’s digital makeover
Strategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.
TIFF: L’Oreal follows the trends
The first-time sponsor of the film fest reveals its promotional plans.
TIFF adds 18 sponsors
The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.
